It's official - the fashion press LOVES our new Floradita range. If you've been reading any magazines lately you can't have missed it:
Floradita has a hint of the 1950s and a touch of modern day romance - a capsule collection of fabrics in simple, feminine shapes.
Whether it's a traditional wedding in the country, a refined garden party or just a stroll in the warm sunshine, Floradita has plenty to offer for any occasion.
We don't want to give too much away now, but we can exclusively share a couple of preview photos:
The range will be available online and in stores in the next couple of weeks. If you can't wait to see it, you can watch Jason Gardiner unveiling the range on This Morning.
Let us know what you think! x
i have been looking forward to this for such a long time! Jason in the video says that the collection is out at the end of this week but you guys say it's out in the next couple of weeks...which is it? Is out this week?
I need the dress with the border print in my life. for reals.
Posted by: Mo | 14/06/2011 at 07:18 PM
really pretty, can't wait till they're in store!
beth
x
p.s this is a great blog, confused that it doesn't seem to have that many comments/followers? xx
Posted by: Beth Ramsay | 14/06/2011 at 09:11 PM
Hi girls, thanks for your comments!
The Floradita range was due to launch at the end of this week but has been slightly delayed. It should be availble online the middle of next week, and in stores the week after.
DP x
Posted by: Dorothy Perkins | 15/06/2011 at 12:58 PM
I really like this new range of clothing, i'm partial to the 50's look. I'll look out for these on the website.
Posted by: Lisa | 15/06/2011 at 09:31 PM
really cannot wait for these dresses to be in the shops!!!!! got a wedding in august so these dresses are perfect!!!!
Posted by: Amy Bostock | 16/06/2011 at 03:10 PM
Really hope this range will be out mid this week! Really love the look of it and wanna get one in time for my pre-blessing shoot on the 3rd July!!!!
Posted by: Yolande | 21/06/2011 at 09:56 PM
when is this coming out?????? shouldn't it be online right now!???
Posted by: Amy | 24/06/2011 at 07:16 AM
Hi girls, thanks for your patience. This range will be online TOMORROW! x
Posted by: Dorothy Perkins | 27/06/2011 at 01:44 PM