When it comes to Style Heroes there are two kinds: the key fashion pieces that we're filling our wardrobes with and the women whose style we love and admire.
Fashion blogger Danielle Peazer (www.idlelane.com) is one of our real-life style heroes and has been giving us wardrobe envy for ages, so we jumped at the chance to work with her on our autumn/winter campaign. Her hero piece? The Pinny Dress - a versatile shape that is just perfect for autumn because of how well it works layered over roll-neck tops and on-trend '70s blouses.
We caught up with Danielle on our street-style shoot to find out more about her look, blog and favourite things...
Q: How would you describe your style?
My natural style is quite laid back and casual. On a day-to-day I will wear jeans but I'm definitely one to make the most of the good weather by wearing a cute summer dress or shorts to switch it up.
Q: What has been your career highlight?
In my dancing career it would have to be dancing for Justin Timberlake for a stadium performance in front of 90,000 people. I've also been able to travel to some amazing places like Australia, Sri Lanka and Argentina. Since my blogging career began, working with some amazing brands like Jimmy Choo, Topshop, GHD and Dorothy Perkins has been great fun too.
Q. Where is your favourite location for shoots?
I love exploring and discovering new locations. I was recently introduced to the Kyoto Gardens in Holland Park which are amazing and a great shoot location. Some of my favourite blog images were taken there.
Q: In your opinion, which fashion rules are made for breaking?
I think some of those rules about what colours shouldn't be worn together like black and blue or red and pink are for breaking. If you like it and feel good in it then wear it. Plus colour and print clash have been massive trends for the last few years!
Q: What’s the best style advice you’ve ever been given?
Dress for you. There are so many options for outfits today and social media tends to persuade us a lot in what to wear but ultimately it's down to you and what you feel comfortable in. I also love the famous quote by Chanel "before you leave the house, look in the mirror and remove one accessory". I've followed that rule on a number of occasions!
Q: Tell us a few of your favourite things?
I love Italian food, sausage dogs, leather jackets, designer bags (my weakness!), passion fruit mojitos, nude lipstick, scented candles, and my bed!
Q. Describe your outfit from the shoot?
When the idea of wearing pinny dresses was put to me I was definitely excited as it's not necessarily a trend I have ever really got in to but have always wanted to experiment with. The dress and shirt combo I wore was so cute and suited me well. The plain cream shirt allowed the dress to really stand out and the red shoes and bag really complemented the pattern of the dress and added a nice extra bit of colour.
Q: What do you do when you have a day off?
My days off are usually spend on my laptop prepping for more blog posts or projects I have coming up. But whenever I do decide to not work, I'lll probably go to lunch or dinner with friends or even just chill out at home with no make up on wearing my onesie!
Q: Which city do you feel has the best style?
Perhaps I'm being biased but for me London will always be the ultimate when it comes to style. I think the versatility we have within the capital is amazing. There are no right or wrong ways to dress, from Camden to Chelsea, East, to West London, the styles worn are so diverse. I love people watching and seeing how different outfits and looks are created. After London I would probably say New York.
Q. What’s your top fashion tip for the DP customers?
My top tip would be, don't try too hard. Dorothy Perkins is great at knowing what's on trend and creating something that follows that trend while still allowing you to feel comfortable in what you wear. It's great to be fashionable but when you're comfortable and confident in what you wear, that's when you'll look your best!
Bag, coming soon